Considering
Atlanta's competitive business environment, you can't afford to let
your company fall through the cracks. You need to spread the word
about your products or services, particularly through a strong online
marketing strategy.
Here are the three critical methods where you
stand to gain the most benefits:
Search
engine optimization (SEO)
Have
you ever noticed that when you type in a word in Google’s search
box, the results on the first page often contain the most information
most relevant to your search? SEO is all about creating content
that's relevant and popular using a set of commonly entered keywords
like “affordable electronics” and such. An effective SEO strategy
will get your company web page to the top of search result pages in
no time.
E-mail
marketing
Fewer
businesses these days mail out letters and postcards to notify
consumers about new products or services. After all, you can now keep
your target consumers informed with just one click of a button—and
you don't even have to check if you got the zip codes right! All you
need is an effective e-mail marketing pitch and a list of e-mail
addresses.
Social
media marketing
Most
people these days use their mobile devices (e.g. cellphones and
tablets) to access their social networking accounts. You can take
advantage of this newly acquired habit by creating a social media
page where you can post your company updates. This way, you can
engage your fans or followers.
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